 Facing Product Innovation Turbulence? |
Facing Product Innovation Turbulence? |
Top Ten Symptoms of Product Innovation Turbulence
Clients engage Product-MASTERS to assist them in steering a course through the following zones of product innovation turbulence:
1. A string of late releases or product flops
-- to isolate root causes and avoid a repeat.
2. Competitors continually outperform us
-- yet efforts to improve have stalled -- to build focus and urgency and resolve agenda differences.
3. Refocusing products on new markets or when new competitors and technologies appear on the horizon
-- to formulate new value propositions and product strategies based on a fact based vision.
4.Pitched Battle: Marketing vs. Product Development vs. Manufacturing
-- to build dialogue and a shared view of your future
5. Selecting new product development and innovation related IT systems
-- to harness the power of new tools and align them to high performance processes and practices.
6. Before embarking on a major product line expansion
--when making the same old mistakes won't cut it.
7. Reorganizing product marketing and/or development functions or merging
the product planning and development styles of multiple organizations
-- to build consensus and alignment around a structured value creation system.
8. Product strategy gridlock -- when each silo operates on different critical assumptions and excessive
debate on important product issues becomes a dominant factor
controlling time to market.
9. When the product pipeline is consistently overloaded
-- Many starts; few completions; too much waste from cancellations.
10. Need a foundation for rapid company growth --when systematization and discipline will emerge as a constraint to future competitiveness
--to establish a method for customer centered value creation
